Patachitra is a unique folk tradition of visual storytelling accompanied by songs. In Patachitra, stories are painted as frames on long scrolls and the Patuas gradually unfurl them while presenting the story through their songs.
The Patachitra artists paint scrolls of different sizes from 15 frames to single frames. To cater to the demands of the market the artists have moved to diversified products like painting on textiles, boxes, bags, notebooks etc.
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Bengal Patachitra has received the Geographical Indications (GI) tag in 2018. The GI tag conveys an assurance of quality and distinctiveness which is essentially attributable to the fact of its origin in that defined geographical locality, region or country.
In 2010-11 the Chitrataru, the artists’ society of Pingla obtained Craftmark for Bengal Patachitra. Craftmark is a labelling scheme that certifies authentic handmade crafts made directly by artisans in a socially responsible manner.
