A workshop was held with marketing, heritage and intellectual property rights experts from UK and France to generate awareness among the artists on social media strategies using hashtags and digital storytelling. They also learned about individual and collective marketing and importance of attractive and eco-friendly packaging for adding value of the traditional scrolls and products.
Experts on heritage, marketing and IP rights from UK and France interacted with the community artists and saw their scroll paintings, listened to the songs, got to know the stories and the process of art making along with tools. The conversation between the experts and the artists touched multiple key areas like heritage attributes of Patachitra, change of context of the art practice, skill transmission, market and audience and their concerns about heritage and future generation.
A workshop was organized with the Patuas on 22 Jan, 2021 at Naya, Pingla to share the outcomes of the HIPAMS project with the larger community, to listen the experience of the artists and to identify the future course of action. Around 40 Patuas including 18 women warmly participated in the workshop. The artists shared how the social media trainings have helped them to cope with the pandemic by sharing products on social media platforms giving them sales and workshop opportunities. The Art Code were shared with the larger community and printed copies of it were distributed. The Patuas also shared their positive experience of new packaging and showed scrolls on Amphan, GI, IP rights.
"We knew about the scroll painting tradition but were not aware about the wide range of themes painted by the artists. We have seen here the scrolls like Sabitri Satyaban which is based on mythological tales and next to it is displayed a story on modern day social evils. We have also seen the brushes used by the artists and learnt about the flowers, leaves and other natural sources from which they make colours. It is truly a learning experience."